The class chose three music videos and analyzed them. We made notes on who in the class liked the video and what the artists had done to appeal to their target audience.
Blue - Beyoncé
The video for Blue, by Beyonce proved popular amongst the girls of the class. The focus was on Beyonce's child and filmed in the style of a holiday home movie. It managed to crack into the maternal, romanticised image of the glamorous family mother without sacrificing too much of Beyonce's signature sex appeal and suggestive dancing because it wouldn't be a Beyonce video without a bit of twerking.
Persuit of Happines - Kid Cudi
The music video for popular rapstar, Kid Cudi's song, Pursuit of Happiness was moderately popular over both sexes. Nobody liked it a lot but several people liked it a bit. It shows the fun of the decadent rap music lifestyle as well as the dark side of sex, drugs and rock and roll.
When You're Gone - Avril L
The video for When You're Gone by Avril Lavigne was moderately popular amongst the female students. The focus on relationships and the sad moments of relationships is a popular theme amongst artists who target young female audiences.
