- Gives audience expectations so that they know what to expect.
- Allows audiences to understand structure of films better - e.g. A familiar scene can trigger meaning such as when a potential victim leaves a door unlocked or goes outside at night.
How does genre affect the companies making the movie?
- Reduces risk for filmmakers, allowing them to copy a tried and tested formula.
- Gives them a blueprint to follow.
- Reaching a target audience. There is already a large market for action films.
