1. Cutting down pages
I thought that the current site had too many pages and this made navigating it needlessly complicated. Most pop music websites (such as Kesha's) utilize a more minimalistic theme and do not have multiple pages. Additionally, the number of pages resulted in a 'more' button with only two options which was strange and awkward.
Before:
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| weird and awkward |
After:
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| much better |
2. Making text clearer
Some of the text was not clear enough due to the colour, I fixed this by adding semi-transparent black boxes around it. This also made it look more interesting and stylish.
Before:
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| Note how difficult it is to read some of the text |
After:
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| Now the text is all perfectly visible |
3. Changing fonts
There were too many different fonts on the website, whereas we had been advised to never have more than two. I changed almost all of the fonts to 'open sans' to keep a more formulaic look to the website.
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| The majority of text is now in either Open Sans 19px or DIN Next Light |
I also made various other minor changes including tidying up a few parts of the website that didn't look right, adding hyperlinks to the news page and making the pages more symmetrical. We discussed the possibility of changing the background image as we have received feedback that it is an unflattering image and that an out of focus shot would not be a good idea. I hope to address this in the future.
